The nation’s cutest derriere will be chosen out of 27 competitors, one from each of Brazil’s Federative Units. Online voting will determine 15 finalists, who will travel to São Paolo in November for the “grand finale.”
“[Brazilians] definitely have a thing with butts,” said Brazilian Graciela Murano, writer and editor for Oddee, noting that “bumbum” is the word most commonly used in Brazil to refer to someone’s rear end.
In her country, the 30-year-old says, most people know about the competition, but like to pretend that they’re not interested.
In reality, though, “Every woman has read about it and won’t admit it,” she said, “and every man’s dream is to be a part of the judging team.”